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Posts Tagged ‘Website’

Social Bookmarking Service To Optimize Your Website

July 4 Comments off

The recent web phenomenon has brought in a lot of positivity in networking and interaction market. It has certainly become one of the proven ways to drive enormous traffic to the website and eventually generate passive income from it. However, with increasing competition in every field, it is essential to stay ahead of your rivals all the time.

 

For this, you should utilize innovative techniques and strategies such as social bookmarking services which will allow you to take an edge over your competitors without any hassles. It is not wrong to say that this service has gained popularity from the business owners all across the globe because of several benefits associated with it.

Social bookmarking services are some of the best tools to make your presence felt on the web world. It connects you to several visitors from around the world in least possible time. Moreover, it enhances the search engine ranking of your website; thus, giving you an opportunity to reach more and more people easily. There are times when it is extremely difficult to achieve the top most position on the major search engines without any assistance of the professional. This social bookmarking service is an easy and effective tool to optimize your website without any hassle. It eliminates all the hurdles and offers best outcome.

The exceptional thing about such services is that it is highly cost effective. This means you do not have to dig a hole in your pocket in order to acquire astounding results in a short span of time. However, before you go ahead, make sure you acquire social bookmarking service from a reputed service provider. A highly qualified and expert team will give you desired outcome without any efforts. They usually understand your requirements efficiently and thus offer quality services in a precise manner. Basically social bookmarking service involves posting comments on the social networking websites such as Facebook, Twitter, Orkut and many more.

There are a lot of business owners who have immensely benefited from these social book marking services. It plays a critical role in making your website popular among the masses. It not only improves your performance but also makes your website functional. It is not wrong to say that this service caters requirements of every individual. If you ever find yourself struggling to improve your online presence, then it is worth taking this social bookmarking service into consideration. The highly knowledgeable and skilled professional will give you desired results in least possible time.

Are you wondering from where to find service provider who offers this flexible social bookmarking services at competitive prices? If yes, then tour the web immediately. You will be glad to find immense number of service providers cropping all over the web. They assure to give you quality services without any hassle. The only thing you are required to do is make an apt research so that you do not get conned. So what are you waiting for? Contact the reliable professional now and procure immense benefits.

Categories: SEO, Websites

How to Build a Landing Page That Attracts People to Your Site

June 23 1 comment

The hardest part about this business is a toss-up between creating awesome content and how to build a landing page. Although it’s much easier to create a landing page if you do have awesome content. The landing page or sales page is a page that can be your main page on your web site but doesn’t have to. It is a combination of product brochure and a sprinkling of your business brochure.

On this page you want to convey information about yourself and your business but only in the amount necessary to allow your potential customer to identify with you. You don’t want to go on and on so much that the potential customer clicks away.

  1. The sales page needs to address a problem the customer has.
  2.  It needs to describe how your product will solve this problem.
  3. You need to keep your message focused on the solution.

You want to have the customer’s undivided attention and one way to do this is to keep it focused on solving their problem and allow nothing else on that page.

The anatomy of A Landing Page:

Headline-

The headline is at the top and it should address a problem the customer has and the solution you have to offer in 12 words or less. You will want to use some of the same keywords you used while researching your topic for your product. Search engines will use that information to index your page and make it available when someone uses those keywords. It doesn’t guarantee that your page will be above the fold in the organic listings but it helps.

Business info, your info-

The only real way to determine if a sales page is written properly is by measuring the outcome or conversion rate. Which means that the amount of business info, or personal info that you decide to put into your sales page is entirely up to you. Just remember to put yourself in the shoes of your prospective customer. Some customers will want to know if you are a real person and need as much personal info as you can provide while others will just want you to get to the point and if you don’t do it fast enough, well click.

Product Information-

When describing the product information you should emphasize and enumerate the benefits of the product to the customer. Explain how your product will solve their problem and how it is superior to similar products in some way. You already know what your USP (unique selling proposition) is this is where you tell your potential customer.

Testimonials-

If you have a new product that has never been purchased before it’s going to be difficult providing testimonials but if you do have some positive responses to your product use them. A testimonial is very powerful. It’s something that we don’t want to admit but we all look at others for social proof when making decisions. If your potential customers sees that others have had success with your product they may let a little of their guard down.

Reduce the Risk-

100% money back guarantee. 30 day no risk 110% money back guarantee.When you reduce or eliminate a customer’s risk you take away one of the many objections they may have to purchasing your product. Besides money being at risk a customer’s time is also something of value, if you can convince them that you will not waste their time you will be reducing that risk as well.

Product Benefits-

At this point your customer may be sitting there with a credit card waiting to purchase but you must continue to reinforce the product benefits. Go over again why and how this product will solve the customer’s problem. If they don’t want to continue reading they will just scroll down to the buy now button.

Giveaways-

If you have something that you can add to further motivate the customer to purchase the product then put it in here. Giveaways are great but remember not to distract your customer from the reason they are on your landing page in the first place, to buy.

Buy Button-

When your customer is ready to purchase you need to have the buy button available to them. You can set up your own and have your own online store or you could use a service for this.

P.S –

Stands for Post Script which means after you’ve written everything else. At the bottom of your sales page you can include a personal note that may include some other added benefit that motivates the customer to purchase. This usually comes after the buy button and is intended to be a personal note; it is optional if you want to use it.

When deciding how to build a landing page you must put yourself in the shoes of the person reading it. Ask yourself would you buy this product and if the answer is no go back and write it again.

Categories: Websites

Get Backlinks – 5 Ways to Build Webpage Rank

June 22 2 comments

It doesn’t matter what industry you are working in, one thing is certain, you need a website. However, after everyone tells you to get a website to help your business, art or passion, most people are left not knowing how to actually get anyone to see their site. If the Field of Dreams was built on the internet, they would not come. Once a site is built it takes hard work and dedication to make your site visible to search engines such as Google, Yahoo and Bing. And even after all those blood, sweat and tears it might not be enough. That’s why intelligent link building is key to making your site and your business visible on search engines.

Just think of how you use a search engine to complete an everyday internet search. You type in what you are looking for, and then skim at the first three, maybe four search results on Google.If you don’t ever go to the second page on Google don’t think that anyone else in the world will just to find your site. True internet success is found in the top four results in Google. And yes I say Google, because they dominate the market. Google’s market share tends to float around a whopping 66%. So how do small businesses, internet marketers and bloggers compete with large conglomerates that have teams of SEO professionals and websites with strong page ranking due to reputation and website age? Smart link building. It’s going to be tedious, but if you are going to jump into the Wild West we call the internet, then you better bring your wits, because you aren’t going to have the biggest guns. Without further ado, here are the top 5 ways to get backlinks and therefore build webpage rank:

  • Write Quality Articles

After Google Panda and Penguin many sites have been “slapped” due to low quality backlinks that provide no valuable content to users. There are two ways to avoid this: Don’t pay to build links and write quality articles that people will actually want to read. Posting quality, unique articles is essential not only because it will prevent you from getting Google slapped, but because it should be about more than just getting one backlink. You should think about content that you would want to read and then do research in forums and Google Keywords to see what others want to read about. What questions do people have that need answering? Then, once you write a relevant, quality article, this will help build traffic through those sites and provide something more than just a link to move you up in the search rankings. These readers will respect you for your knowledge and may actually click on your backlink to read more of your content or buy your product. Quality articles should be posted in high page ranking general article directories such as EzineArticles or GoArticles. You can also get more targeted backlinks by posting on niche sites. So if you are running a personal finance blog, what better way to find people interested in personal finance than posting on an article directory dedicated solely to finance.

  • Post Quality Feedback to Recent Posts On Forums/Blogs

Posting on blogs and forums is only one portion of this point. Forums and blogs relating to your product or service can provide a strong amount of information on what people are talking about in the area. So if you are selling antique car parts, find a forum where people are discussing antique car parts. Then don’t just spam these readers with a link to your site, but reply to their questions and become a trusted source for information. Many forums allow you to put a backlink in your signature and once people trust you they are sure to click on your link. Also, read as much as you can about the topic. Blogs and forums in your niche area can provide material for your next article to post on a directory or blog post.

  • Build A People Friendly Website

Building a website based solely for search engines will never get you the results you desire. The biggest blogs, news sites and business websites are designed for the consumer. For example optimization is only a small reason The Huffington Post receives millions of views every single day. They write quality content that is trending. Once people start talking about something on your website, sharing a page or a post on their blog or share it on Twitter or Facebook, this is where the real power of the backlink comes into play. If people want to read information on your site then they will spread that backlink for you naturally. Often this is where backlinks are built the most, when your site is not riddled with keywords and it provides value to the consumer.

  • Guest Posting

Commenting on blogs often comes with a no-follow backlink. This can still benefit your site, however the real money is in guest posting on a reputable blog with an already existent following. So if you are an internet marketer selling how to make money online with limited cash and your website has the content it needs to impress a blogger in the same area, why not contact them and see if you can guest post? Bloggers are always looking for fresh new content, and if they like what they see on your site or in a writing example you send them, you just might be able to get a high powered backlink, along with the current viewership of their blog.

  • Free Content Sites

Sites such as Hubpages or Squidoo hold very high page ranking and can be valuable when building links to your site. This is similar to posting on Article Directories but they have different regulations and allow you to post more things such as affiliate links, pictures and surveys. I personally think sites like these are more fun than article directories since you can actually do more, but it is important to diversify your links. Another great thing about free content sites is that you can implement affiliate links and make money. For example, you can post a Squidoo lens and review different types of video editing software if you happen to sell this type of software on your own site. Then you can post links to Amazon or eBay and if people purchase these items you will receive a commission. Just remember to provide quality content and not just a bunch of links selling stuff. And focus on a niche! Become an expert and people will trust in you and continue reading your content or purchasing from your business.

Best Of Luck

Categories: Websites

What Is SEO?

June 17 Comments off

These days, there’s a lot of talk about SEO, or Search Engine Optimization. There are hundreds of companies employing thousands of people who are dedicated to helping their clients create and maintain SEO compliant websites.

First, let’s start with understanding how search engines work. Today’s most widely- used and popular search engines like Google, Yahoo, Bing, etc. use multiple algorithm factors (which are a set of rules that search engines use to determine the significance of a web page) while ranking their listings, since their primary objective is to locate and display content that will bring them the most traffic (and therefore generate more advertising revenue). These algorithms are search-engine specific, which means that the results ranked first on a particular search engine could rank way down the list on another.

It is approximated that up to eighty percent of website traffic comes through search engines, and typically, persons who are searching for something will follow the links that are displayed on the first two or three pages of search results, assuming these to be the most relevant results. This means that if you are a business owner and your name is not appearing on those very critical first two or three pages of search results, you are losing out on a lot of traffic.

This is where SEO comes in.

So what exactly is SEO?

Search Engine Optimization (SEO) is the process of improving the visibility or ensuring a better ranking of a website or a web page in search engines. Whether you have your own blog or website, or use the internet for browsing and searching for data, SEO is working behind the scenes to determine what data is thrown up in your search results. It tries to ensure a better ranking by search engines by modifying your site in such a way that the search engines consider it more useful and relevant.

How does it work?

To employ effective SEO to a website, we first need to know what words people (such as customers or our target audience) use when they search for a product or service on a search engine. The next step is to use those words in the copy on the site and in the source code used to create the site. The more frequently these words appear, the better the chances are of the search engines picking them up and displaying them in search results. However, using these ‘keywords’ repeatedly on a site without affecting the readability of the copy is easier said than done, and can be a test of skill for the copywriter.

Integrating keywords into the source code, on the other hand, is easier, if you know how, since this is not visible to the reader.

Let’s take an example of how keywords are integrated into code. Suppose if I own an online shopping portal and I want to know what kinds of keywords are used by websites that are ranked at the top by Bing, for example, I search for, say, ‘online shopping for books’ and go to the homepage of one of the first couple of results displayed. Then I right-click on the home page, and select the ‘View Source’ option. A new file will open up which displays the source code. What we need to look for are the ‘meta tags’, which is essentially data that helps search engines recognize data on web pages, and looks something like this-

<meta name=”keywords” content=”books, apparel, jewellery, cameras, watches ” />

<meta name=”description” content=” Online Shopping Platform that offers Buy Books, Apparel, Jewellery, Cameras, Watches at lowest price free shipping. ” />

img src=(will consist of a.jpg or.png image)

alt=(will consist of a description of the image that uses most of the main keywords)

For those of us attempting to understand how SEO is used by the top-ranking websites in a particular category, the use of meta tags in their code can be studied and perhaps emulated, and treated as a template since that’s a website that’s doing it right.

What happens next?

When a search engine’s ‘crawlers’ (automated computer programs that search the internet and index the data they find) search the web looking for specific key phrases that a website or blog contains, it returns that website in the search results.

So how do I include my new website in a search?

A new website does not need to do anything specific to be included in a search. A link from a popular or trusted website will direct the search engines to visit the new website and begin to crawl and index its contents. This could take anything from a few days to a couple of weeks to do.

How do I get the search engines to give my site a good ranking?

‘Inbound links’, or links that lead to a site are extremely important in determining a site’s ranking. The greater the number of links you are able to generate, the better your rankings will be. There are many possible ways to generate links, and there as many suggestions on link-building as there are SEO experts. However, listed here are some of the common suggestions for creating good links-

Write original and engaging content.
Have a profile on all social media sites such as Facebook, Twitter, LinkedIn, etc.
Leave insightful comments on blogs and forums and do leave your signature, but ensure not to be a spammer!
Submit your website or blog’s URL to directories.
Ask your readers to link to your articles, or get another site with a wide readership to review your blog.
Write free articles or newsletters for other sites which link back to your website or blog.
Whatever methods you employ to create links, you need to keep working at it continuously, otherwise there is a risk that your rankings will drop.

What is an SEO company and what does it do?

If you don’t have any SEO expertise or you don’t know how to go about researching keywords to improve your website’s search engine rankings, you could consider hiring a SEO company to do it for you.

The company will do an assessment of your website and recommend changes to your web designer to increase your search engine rankings and traffic to your website, and may also offer to continue monitoring search results and making recommendations for improvements, so that search engine rankings and traffic to the site remain high.

Categories: SEO

Free traffic exchanges

June 14 Comments off

If you’re an online marketer and own a website, you know what free traffic means. You also know there’s really no such thing as free. There are free traffic exchanges that allow you to get free traffic to your website or promotion, but you must spend your time surfing through other websites to earn credits. Free traffic exchanges are a great way to get lots of visitors to your site however, so spending an hour a day surfing, is not a lot to ask if you’re making sales from your efforts.

Free traffic exchanges are a great marketing tool for a many reasons. The best reason is that you get lots of people looking, and hopefully clicking on your website or promotional pages. But there are hidden benefits to free traffic exchanges you may not have even considered.

Search engines love free traffic exchanges because of all the incoming and outgoing links they generate. Plus the rapidly changing content is another reason the search engines love traffic exchanges. Exchanges that have more content also generate a higher page rank, and therefore more traffic, and increased memberships. The key is to find exchanges that are very active and have lots of members. The more members they have, the more potential customers you get looking at your offer and your chances for sales conversions are that much better. But bigger isn’t always better.

Some free traffic exchanges may convert sales like crazy for one person, and be a complete waste of time for another. If everyone were promoting the same website or affiliate program is the same traffic exchange for example, then chances are you would not make many sales. Even if you were promoting the #1 thing on the internet, if everyone promoted the same program, your chances are much lower that someone will purchase through your website or link to make you any money. Also, when people see the same ad over and over again, they get desensitized to it. Don’t fall into this trap. It’s one thing to try and sell a very popular product/service/ebook etc, but it’s another thing when a million other people are trying to do it too. Competition is a good thing, because it validates your market, but too much competition is tough and it’s time to move on to something else.

We all know clicking on ads in a free traffic exchange can be very boring, monotonous and can take a lot of time. That’s why you need to make the best of your opportunity or you will just be wasting a lot of your time and effort on something that just isn’t working. If you have your own niche website, then you already differentiated yourself from the pack. If you are an affiliate marketer, then you need to find products/services that everyone else isn’t promoting, especially within that particular traffic exchange.

One way to use free traffic exchanges to your advantage is to join a few at first, and see if your sales pick up. If your sales aren’t doing well, then test out a few more. When you do find a few traffic exchanges that appear to be generating sales for you, then narrow those down until you find the one, or two that are working. Now concentrate your efforts on those because they’re the ones you want. At least for now anyway. Things may change, so keep an eye on your campaigns and if sales seem to be falling off, then it might be time to change your offer or find another traffic exchange that could pick your profits up again.

As I mentioned, your individual promotion is everything. If you’re trying to promote something everyone else is, I don’t care what traffic exchange service you’re using, your sales conversions are going to be very low, or nothing at all. You cannot always blame the exchange. Sometimes you have to look at yourself and think if you’re doing all you can to make sales.

If you’re going to use multiple free traffic exchanges, and I recommend that you do, you should get yourself a multi-tab web browser. Many of these browsers are free and run on PCs and MACs. The tabs feature allows you to have one web browser open with multiple tabs each going to a separate website. You could easily put 5 or 6 of your free exchange sites in these tabs, and earn credits for all of them at the same time. So instead of surfing for 1/2 an hour or an hour earning 200 hits for one exchange, you could earn 200 hits for 5 exchanges in the same amount of time. This is a huge time saver and multiplies your earned hits by 5X or 6X.

Getting free traffic to your website is a lot of work. If you don’t have the money to spend on full blown PPC (pay-per-click) campaigns like Google AdWords, free traffic exchanges are a great way to get the traffic you need at a very good price. Free!

Categories: Websites

10 Costly Search Engine Mistakes to Avoid

June 14 Comments off

If you have a website then you already know the importance of traffic. Traffic is to Internet marketing as location is to real estate. It’s the only thing that really matters. If you cannot generate targeted visitors to your site, you will not make any sales.

Usually the owner or designer of the website is the person designated to drive traffic to the site. The chief ingredient in generating traffic is the search engine. Of coarse, you can use advertising, but it’s going to cost you. Using the search engines to generate targeted (interested in your product) traffic is the least expensive method known.Unfortunately, many website owners do not understand the importance of search engine visibility, which leads to traffic. They place more importance on producing a “pretty” website.
Not that this is bad, but it is really secondary to search engine placement. Hopefully, the following list of common mistakes, made by many website owners, will help you generate more targeted traffic to your site…after all, isn’t that what you want.

1. Not using keywords effectively.

This is probably one of the most critical area of site design. Choose the right keywords and potential customers will find your site. Use the wrong ones and your site will see little, if any, traffic.

2. Repeating the same keywords.

When you use the same keywords over and over again (called keyword stacking) the search engines may downgrade (or skip) the page or site.

3. Robbing pages from other websites.

How many times have you heard or read that “this is the Internet and it’s ok” to steal icons and text from websites to use on your site. Don’t do it. Its one thing to learn from others who have been there and another to outright copy their work. The search engines are very smart and usually detect page duplication. They may even prevent you from ever being listed by them.

4. Using keywords that are not related to your website.

Many unethical website owners try to gain search engine visibility by using keywords that have nothing at all to do with their website. They place unrelated keywords in a page (such as “sex”, the name of a known celebrity, the hot search topic of the day, etc.) inside a meta tag for a page. The keyword doesn’t have anything to do with the page topic. However, since the keyword is popular, they think this will boost their visibility. This technique is considered spam by the search engines and may cause the page (or sometimes the whole site) to be removed from the search engine listing.

5. Keyword stuffing.

Somewhat like keyword stacking listed above, this means to assign multiple keywords to the description of a graphic or layer that appears on your website by using the “alt=” HTML parameter. If the search engines find that this text does not really describe the graphic or layer it will be considered spam.

6. Relying on hidden text.

You might be inclined to think that if you cannot see it, it doesn’t hurt. Wrong…. Do not try to hide your keywords or keyword phrases by making them invisible. For example, some unethical designers my set the keywords to the same color as the background of the web page; thereby, making it invisible.

7. Relying on tiny text.

This is another version of the item above (relying on hidden text). Do not try to hide your keywords or keyword phrases by making them tiny. Setting the text size of the keywords so small that it can barely be seen does this.

8. Assuming all search engines are the same.

Many people assume that each search engine plays by the same rules. This is not so. Each has their own rule base and is subject to change anytime they so desire. Make it a point to learn what each major search engine requires for high visibility.

9. Using free web hosting.

Do not use free web hosting if you are really serious about increasing site traffic via search engine visibility. Many times the search engines will eliminate content from these free hosts.

10. Forgetting to check for missing web page elements.

Make sure to check every page in your website for completeness, like missing links, graphics, etc. There are sites on the web that will do this for free.

This is just a few of the methods and techniques that you should avoid. Do not give in to the temptation that these methods will work for you. They will do more harm than good for your website.

Not only will you spend weeks of wasted effort, you may have your site banned from the search engines forever. Invest a little time to learn the proper techniques for increasing search engine visibility and your net traffic will increase

Categories: SEO

Promoting Your Website

June 10 Comments off

There’s a proven way to make money online, you can do this by selling information or knowledge you have.The great part is you’ll be your own boss. You’re work from your home, while earning money on line. Isn’t this fun?  But to successful, you’ll need to promote your website.

Make a comprehensive marketing plan that where you’ve clearly identified your markets and how to appeal to them. You’ll also need to work closely with your web team to optimize your website, so your business connects with both the human audience and content spiders. But remember – you can only do some much promotions and marketing before you fall flat on your nose. Be sure you have the following elements present in your website.

To promote your website successfully, you need to have great products and services. Otherwise, they will come in to look but won’t buy. Your promotional efforts will be a total waste. Make sure your website is perfectly positioned, to sell and process orders. If your e-commerce aspect is not secure, then no one will buy. No matter how many great products you have. No matter how many links you swap with, promoting your website will just be a waste of time.

Third element – internet marketing, means you need a marketing plan which clearly speaks to your audience. Make sure that it’s at a price you can afford. If you spend too much on your promotional efforts, only to have it die down because of lack of funds, you will lose your momentum. So stick to a promotional budget you can afford.

So how do you promote your website?

Website design

Keep your website design basic and user friendly. This means minimizing the use of animation or outlandish colors. Make sure your content has the appropriate keywords in them, so that search engines can read and put you at the upper top of the rankings.

Optimizing your website for search engine rankings

Make it a point to submit your website to two of the most popular and heavily used crawler based search engines – Yahoo and Google. If your promotional budget is small, make sure it’s keyword rich. Then submit, wait patiently for a few months before it to appear. Or you can do a sponsored listing if you have a bigger promotional budget.

Submit your website to directories. This is free; and many seo experts say you’ll dramatically increase your chances of appearing at the top of the search engine results. Try these directories: MSN, Yahoo, Google, AltaVista and Inktomi, for starters. Do swap links with other websites. Only after, you’ve researched their websites to see if you’re a fit for each other. Some will refuse to swap links, but don’t let it throw you. Just keep trying. Post authoritative comments about subjects you are knowledgeable about. A majority of these forums give you the freedom to put your URL at the bottom do so.

Lastly – write articles about subjects you are an expert on. Submit these articles to the directories that have big audiences. Include your URL and byline. Soon, you’ll get the traffic you need, because of the promotional efforts you’ve done.

Categories: Websites
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