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Posts Tagged ‘SEO’

SEO Tips – What You Could Do To Increase Traffic To Your Site

July 7 Comments off

Search Engine Optimization, also known as SEO, is absolutely essential for the success of your online enterprise. Internet marketing is a highly competitive field but it also offers excellent rewards for very little monetary investment. Your business will do well if you are able to direct targeted web traffic towards your site. Read more…

Categories: SEO

Social Bookmarking Service To Optimize Your Website

July 4 Comments off

The recent web phenomenon has brought in a lot of positivity in networking and interaction market. It has certainly become one of the proven ways to drive enormous traffic to the website and eventually generate passive income from it. However, with increasing competition in every field, it is essential to stay ahead of your rivals all the time.

 

For this, you should utilize innovative techniques and strategies such as social bookmarking services which will allow you to take an edge over your competitors without any hassles. It is not wrong to say that this service has gained popularity from the business owners all across the globe because of several benefits associated with it.

Social bookmarking services are some of the best tools to make your presence felt on the web world. It connects you to several visitors from around the world in least possible time. Moreover, it enhances the search engine ranking of your website; thus, giving you an opportunity to reach more and more people easily. There are times when it is extremely difficult to achieve the top most position on the major search engines without any assistance of the professional. This social bookmarking service is an easy and effective tool to optimize your website without any hassle. It eliminates all the hurdles and offers best outcome.

The exceptional thing about such services is that it is highly cost effective. This means you do not have to dig a hole in your pocket in order to acquire astounding results in a short span of time. However, before you go ahead, make sure you acquire social bookmarking service from a reputed service provider. A highly qualified and expert team will give you desired outcome without any efforts. They usually understand your requirements efficiently and thus offer quality services in a precise manner. Basically social bookmarking service involves posting comments on the social networking websites such as Facebook, Twitter, Orkut and many more.

There are a lot of business owners who have immensely benefited from these social book marking services. It plays a critical role in making your website popular among the masses. It not only improves your performance but also makes your website functional. It is not wrong to say that this service caters requirements of every individual. If you ever find yourself struggling to improve your online presence, then it is worth taking this social bookmarking service into consideration. The highly knowledgeable and skilled professional will give you desired results in least possible time.

Are you wondering from where to find service provider who offers this flexible social bookmarking services at competitive prices? If yes, then tour the web immediately. You will be glad to find immense number of service providers cropping all over the web. They assure to give you quality services without any hassle. The only thing you are required to do is make an apt research so that you do not get conned. So what are you waiting for? Contact the reliable professional now and procure immense benefits.

Categories: SEO, Websites

How Search Engines Work

June 25 Comments off

How Do I Get On Page One Of Google For Free….

Appearing on page one of Google can drive you a tremendous amount of traffic to your website. To really know how to appear on this page, you need to understand how Google works:

There Are Two Ways of Getting Traffic

Using search engines optimization (SEO)

NOT using SEO (using forum, list swaps, or classified ads, content distribution…)

How Does Google Works?

Google ranks individual pages, not your website as a whole! This means that a website could have a hundred of individual pages, and what would happen is Google would read each pages of this website, and depending on a different number of factors, this will determine if that particular page turns up when somebody conducts a search in Google.

When you type in keywords on the Google search bar, you get results known as S.E.R.P’s (standing for Search Engine Result Page) Two different results appears:

– The paid advert results: On the top of the page, and on the right hand side are the “pay-per-click advertising”. People pay a certain amount of money, but they don’t pay money for the ad to appear, they only pay when somebody clicks on the ad… It is paid traffic.

Fact: 1% to 2% of visitors click on the right hand side links, and only 4% to 6% click on the top links.

– The free organic results: All the other results appearing on the page – They are links to pages of main websites. If you appear on page one on Google, on the S.E.R.P’s, you will get a lot of traffic.

Fact: 10 to 30% click on the organic result.

How Do I Get On Page One Of Google in The Organic Results For Free?

It can be relatively easily done, but you need to know what Google wants: They want to look after their customers, they want their experience to be the best possible. They want us (their customers) to trust them!! And we do trust them because they make sure that when we conduct a search at Google, the results that are shown are pertinent to our search request.

What happens is Google have their own setup algorithms for deciding what shows up when we type in a search. Now there are a few factors that determines this algorithm but the MAIN elements that Google looks for are:

Contents

Back-links – A webpage with many links to it from another webpage – If the referring site is a popular site, then even more credibility can it gives you!

If you want to get traffic to your squeeze page, you have to realize that a squeeze page is not full of content, all you are trying to do is building your list. There is absolutely nothing wrong with that but in Google’s eyes, it is not particularly great and so guess what…

GOOGLE DOES NOT LIKE SQUEEZE PAGES!!

So if Google doesn’t like squeeze page, they are not going to rank it in the first place: Your squeeze page will not appear in the search engine results pages – It simply won’t!

But don’t worry because here is how you can appear on page one: Remember Google loves contents – Content is King and therefore one way to appear on page one of the search engine pages at Google is to write a keywords rich article, and then give this article to a popular article directory.

When you do so, you are now on a page at this popular website and remember Google rank pages. So the key is to have an article accepted on a very popular site with lots of back links – lots of contents.

Google loves that website – And because you have got an article on that website – You are kind of swept along with their success – And when somebody types in your keywords, then your article will appear on page one!!

Your squeeze page is never going to appear, ever, in the search engine result pages but an article must certainly could if you choose a good keyword –

This is how search engine works – And how you can appear on page one of Google…GoodLuck

Categories: SEO

5 Of The Most Important Factors to Consider When Choosing an SEO Company

June 25 Comments off

More than 80 percent of consumers search the Internet to find companies offering the products and services they are looking for. If you do not have a website, you are missing out in tons of leads and prospective clients. Using the Internet to market your business is one of the best investments you can make. If you currently do not have a website, it is time to create a website and optimize the site so that you can expand your book-of-business. If you are not an Internet marketing expert, you can always hire an experience SEO company to get you started. Before requesting an SEO quote, learn the 5 factors you should consider when looking for an SEO company and choose the right SEO services.

  • Look Past the Unrealistic Claims

Some companies claim that they will get you ranked on the first page of Google in as little as a day. You have to understand that improving your position on search engines will take time. You do not want to become number one for a keyword that is rarely ever searched. Make sure that the company explains their claims in detail or there is no point in choosing them to optimize your website.

  • Evidence of Success

Any reputable SEO company should be willing to give you proof of success. They should have an expansive portfolio of sites they have optimized in the past and be willing to show you these sites before offering you an SEO quote. Be wary of the companies who want to show you a list of their SEO services before showing you evidence that their customers have succeeded.

  • What is the Rank of the SEO Company on Google?

Marketing firms who offer SEO services should be experts at what they do. Like you, they want to generate business and market on the Internet. Make sure the SEO company has a high ranking for some popular keywords on the Internet relevant to marketing. If they do not, how will they make your company’s marketing effort a success?

  • Does the SEO Company Offer Reports?

You should be updated every step of the way to see how the marketing campaign is working. You should also keep in touch with the company’s marketing team and make sure they are willing to give you a direct contact number. Getting reliable contact numbers is extremely important.

  • What SEO Services Will You Get?

When you ask for an SEO quote for SEO services, make sure you understand exactly what you are getting. You should compare the SEO services offered by several companies before you ever choose an SEO quote. All of the services should be listed in detail on your quote. Compare what is excluded and included in each package so you can stay on budget.

Once you consider each of the factors above, you can move on to choosing the best SEO quote offered by the best company in the industry. Take time to research the industry, research the companies, and then budget the cost.

Any reputable SEO company should be willing to give you proof of success. Make sure the SEO company has a high ranking for some popular keywords on the Internet relevant to marketing. When you ask for an SEO quote for SEO services, make sure you understand exactly what you are getting. Choose the best SEO quote offered by the best company in the industry.

Categories: SEO

What Is SEO?

June 17 Comments off

These days, there’s a lot of talk about SEO, or Search Engine Optimization. There are hundreds of companies employing thousands of people who are dedicated to helping their clients create and maintain SEO compliant websites.

First, let’s start with understanding how search engines work. Today’s most widely- used and popular search engines like Google, Yahoo, Bing, etc. use multiple algorithm factors (which are a set of rules that search engines use to determine the significance of a web page) while ranking their listings, since their primary objective is to locate and display content that will bring them the most traffic (and therefore generate more advertising revenue). These algorithms are search-engine specific, which means that the results ranked first on a particular search engine could rank way down the list on another.

It is approximated that up to eighty percent of website traffic comes through search engines, and typically, persons who are searching for something will follow the links that are displayed on the first two or three pages of search results, assuming these to be the most relevant results. This means that if you are a business owner and your name is not appearing on those very critical first two or three pages of search results, you are losing out on a lot of traffic.

This is where SEO comes in.

So what exactly is SEO?

Search Engine Optimization (SEO) is the process of improving the visibility or ensuring a better ranking of a website or a web page in search engines. Whether you have your own blog or website, or use the internet for browsing and searching for data, SEO is working behind the scenes to determine what data is thrown up in your search results. It tries to ensure a better ranking by search engines by modifying your site in such a way that the search engines consider it more useful and relevant.

How does it work?

To employ effective SEO to a website, we first need to know what words people (such as customers or our target audience) use when they search for a product or service on a search engine. The next step is to use those words in the copy on the site and in the source code used to create the site. The more frequently these words appear, the better the chances are of the search engines picking them up and displaying them in search results. However, using these ‘keywords’ repeatedly on a site without affecting the readability of the copy is easier said than done, and can be a test of skill for the copywriter.

Integrating keywords into the source code, on the other hand, is easier, if you know how, since this is not visible to the reader.

Let’s take an example of how keywords are integrated into code. Suppose if I own an online shopping portal and I want to know what kinds of keywords are used by websites that are ranked at the top by Bing, for example, I search for, say, ‘online shopping for books’ and go to the homepage of one of the first couple of results displayed. Then I right-click on the home page, and select the ‘View Source’ option. A new file will open up which displays the source code. What we need to look for are the ‘meta tags’, which is essentially data that helps search engines recognize data on web pages, and looks something like this-

<meta name=”keywords” content=”books, apparel, jewellery, cameras, watches ” />

<meta name=”description” content=” Online Shopping Platform that offers Buy Books, Apparel, Jewellery, Cameras, Watches at lowest price free shipping. ” />

img src=(will consist of a.jpg or.png image)

alt=(will consist of a description of the image that uses most of the main keywords)

For those of us attempting to understand how SEO is used by the top-ranking websites in a particular category, the use of meta tags in their code can be studied and perhaps emulated, and treated as a template since that’s a website that’s doing it right.

What happens next?

When a search engine’s ‘crawlers’ (automated computer programs that search the internet and index the data they find) search the web looking for specific key phrases that a website or blog contains, it returns that website in the search results.

So how do I include my new website in a search?

A new website does not need to do anything specific to be included in a search. A link from a popular or trusted website will direct the search engines to visit the new website and begin to crawl and index its contents. This could take anything from a few days to a couple of weeks to do.

How do I get the search engines to give my site a good ranking?

‘Inbound links’, or links that lead to a site are extremely important in determining a site’s ranking. The greater the number of links you are able to generate, the better your rankings will be. There are many possible ways to generate links, and there as many suggestions on link-building as there are SEO experts. However, listed here are some of the common suggestions for creating good links-

Write original and engaging content.
Have a profile on all social media sites such as Facebook, Twitter, LinkedIn, etc.
Leave insightful comments on blogs and forums and do leave your signature, but ensure not to be a spammer!
Submit your website or blog’s URL to directories.
Ask your readers to link to your articles, or get another site with a wide readership to review your blog.
Write free articles or newsletters for other sites which link back to your website or blog.
Whatever methods you employ to create links, you need to keep working at it continuously, otherwise there is a risk that your rankings will drop.

What is an SEO company and what does it do?

If you don’t have any SEO expertise or you don’t know how to go about researching keywords to improve your website’s search engine rankings, you could consider hiring a SEO company to do it for you.

The company will do an assessment of your website and recommend changes to your web designer to increase your search engine rankings and traffic to your website, and may also offer to continue monitoring search results and making recommendations for improvements, so that search engine rankings and traffic to the site remain high.

Categories: SEO

Free traffic exchanges

June 14 Comments off

If you’re an online marketer and own a website, you know what free traffic means. You also know there’s really no such thing as free. There are free traffic exchanges that allow you to get free traffic to your website or promotion, but you must spend your time surfing through other websites to earn credits. Free traffic exchanges are a great way to get lots of visitors to your site however, so spending an hour a day surfing, is not a lot to ask if you’re making sales from your efforts.

Free traffic exchanges are a great marketing tool for a many reasons. The best reason is that you get lots of people looking, and hopefully clicking on your website or promotional pages. But there are hidden benefits to free traffic exchanges you may not have even considered.

Search engines love free traffic exchanges because of all the incoming and outgoing links they generate. Plus the rapidly changing content is another reason the search engines love traffic exchanges. Exchanges that have more content also generate a higher page rank, and therefore more traffic, and increased memberships. The key is to find exchanges that are very active and have lots of members. The more members they have, the more potential customers you get looking at your offer and your chances for sales conversions are that much better. But bigger isn’t always better.

Some free traffic exchanges may convert sales like crazy for one person, and be a complete waste of time for another. If everyone were promoting the same website or affiliate program is the same traffic exchange for example, then chances are you would not make many sales. Even if you were promoting the #1 thing on the internet, if everyone promoted the same program, your chances are much lower that someone will purchase through your website or link to make you any money. Also, when people see the same ad over and over again, they get desensitized to it. Don’t fall into this trap. It’s one thing to try and sell a very popular product/service/ebook etc, but it’s another thing when a million other people are trying to do it too. Competition is a good thing, because it validates your market, but too much competition is tough and it’s time to move on to something else.

We all know clicking on ads in a free traffic exchange can be very boring, monotonous and can take a lot of time. That’s why you need to make the best of your opportunity or you will just be wasting a lot of your time and effort on something that just isn’t working. If you have your own niche website, then you already differentiated yourself from the pack. If you are an affiliate marketer, then you need to find products/services that everyone else isn’t promoting, especially within that particular traffic exchange.

One way to use free traffic exchanges to your advantage is to join a few at first, and see if your sales pick up. If your sales aren’t doing well, then test out a few more. When you do find a few traffic exchanges that appear to be generating sales for you, then narrow those down until you find the one, or two that are working. Now concentrate your efforts on those because they’re the ones you want. At least for now anyway. Things may change, so keep an eye on your campaigns and if sales seem to be falling off, then it might be time to change your offer or find another traffic exchange that could pick your profits up again.

As I mentioned, your individual promotion is everything. If you’re trying to promote something everyone else is, I don’t care what traffic exchange service you’re using, your sales conversions are going to be very low, or nothing at all. You cannot always blame the exchange. Sometimes you have to look at yourself and think if you’re doing all you can to make sales.

If you’re going to use multiple free traffic exchanges, and I recommend that you do, you should get yourself a multi-tab web browser. Many of these browsers are free and run on PCs and MACs. The tabs feature allows you to have one web browser open with multiple tabs each going to a separate website. You could easily put 5 or 6 of your free exchange sites in these tabs, and earn credits for all of them at the same time. So instead of surfing for 1/2 an hour or an hour earning 200 hits for one exchange, you could earn 200 hits for 5 exchanges in the same amount of time. This is a huge time saver and multiplies your earned hits by 5X or 6X.

Getting free traffic to your website is a lot of work. If you don’t have the money to spend on full blown PPC (pay-per-click) campaigns like Google AdWords, free traffic exchanges are a great way to get the traffic you need at a very good price. Free!

Categories: Websites

10 Costly Search Engine Mistakes to Avoid

June 14 Comments off

If you have a website then you already know the importance of traffic. Traffic is to Internet marketing as location is to real estate. It’s the only thing that really matters. If you cannot generate targeted visitors to your site, you will not make any sales.

Usually the owner or designer of the website is the person designated to drive traffic to the site. The chief ingredient in generating traffic is the search engine. Of coarse, you can use advertising, but it’s going to cost you. Using the search engines to generate targeted (interested in your product) traffic is the least expensive method known.Unfortunately, many website owners do not understand the importance of search engine visibility, which leads to traffic. They place more importance on producing a “pretty” website.
Not that this is bad, but it is really secondary to search engine placement. Hopefully, the following list of common mistakes, made by many website owners, will help you generate more targeted traffic to your site…after all, isn’t that what you want.

1. Not using keywords effectively.

This is probably one of the most critical area of site design. Choose the right keywords and potential customers will find your site. Use the wrong ones and your site will see little, if any, traffic.

2. Repeating the same keywords.

When you use the same keywords over and over again (called keyword stacking) the search engines may downgrade (or skip) the page or site.

3. Robbing pages from other websites.

How many times have you heard or read that “this is the Internet and it’s ok” to steal icons and text from websites to use on your site. Don’t do it. Its one thing to learn from others who have been there and another to outright copy their work. The search engines are very smart and usually detect page duplication. They may even prevent you from ever being listed by them.

4. Using keywords that are not related to your website.

Many unethical website owners try to gain search engine visibility by using keywords that have nothing at all to do with their website. They place unrelated keywords in a page (such as “sex”, the name of a known celebrity, the hot search topic of the day, etc.) inside a meta tag for a page. The keyword doesn’t have anything to do with the page topic. However, since the keyword is popular, they think this will boost their visibility. This technique is considered spam by the search engines and may cause the page (or sometimes the whole site) to be removed from the search engine listing.

5. Keyword stuffing.

Somewhat like keyword stacking listed above, this means to assign multiple keywords to the description of a graphic or layer that appears on your website by using the “alt=” HTML parameter. If the search engines find that this text does not really describe the graphic or layer it will be considered spam.

6. Relying on hidden text.

You might be inclined to think that if you cannot see it, it doesn’t hurt. Wrong…. Do not try to hide your keywords or keyword phrases by making them invisible. For example, some unethical designers my set the keywords to the same color as the background of the web page; thereby, making it invisible.

7. Relying on tiny text.

This is another version of the item above (relying on hidden text). Do not try to hide your keywords or keyword phrases by making them tiny. Setting the text size of the keywords so small that it can barely be seen does this.

8. Assuming all search engines are the same.

Many people assume that each search engine plays by the same rules. This is not so. Each has their own rule base and is subject to change anytime they so desire. Make it a point to learn what each major search engine requires for high visibility.

9. Using free web hosting.

Do not use free web hosting if you are really serious about increasing site traffic via search engine visibility. Many times the search engines will eliminate content from these free hosts.

10. Forgetting to check for missing web page elements.

Make sure to check every page in your website for completeness, like missing links, graphics, etc. There are sites on the web that will do this for free.

This is just a few of the methods and techniques that you should avoid. Do not give in to the temptation that these methods will work for you. They will do more harm than good for your website.

Not only will you spend weeks of wasted effort, you may have your site banned from the search engines forever. Invest a little time to learn the proper techniques for increasing search engine visibility and your net traffic will increase

Categories: SEO
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