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Posts Tagged ‘Adwords’

Free traffic exchanges

June 14 Comments off

If you’re an online marketer and own a website, you know what free traffic means. You also know there’s really no such thing as free. There are free traffic exchanges that allow you to get free traffic to your website or promotion, but you must spend your time surfing through other websites to earn credits. Free traffic exchanges are a great way to get lots of visitors to your site however, so spending an hour a day surfing, is not a lot to ask if you’re making sales from your efforts.

Free traffic exchanges are a great marketing tool for a many reasons. The best reason is that you get lots of people looking, and hopefully clicking on your website or promotional pages. But there are hidden benefits to free traffic exchanges you may not have even considered.

Search engines love free traffic exchanges because of all the incoming and outgoing links they generate. Plus the rapidly changing content is another reason the search engines love traffic exchanges. Exchanges that have more content also generate a higher page rank, and therefore more traffic, and increased memberships. The key is to find exchanges that are very active and have lots of members. The more members they have, the more potential customers you get looking at your offer and your chances for sales conversions are that much better. But bigger isn’t always better.

Some free traffic exchanges may convert sales like crazy for one person, and be a complete waste of time for another. If everyone were promoting the same website or affiliate program is the same traffic exchange for example, then chances are you would not make many sales. Even if you were promoting the #1 thing on the internet, if everyone promoted the same program, your chances are much lower that someone will purchase through your website or link to make you any money. Also, when people see the same ad over and over again, they get desensitized to it. Don’t fall into this trap. It’s one thing to try and sell a very popular product/service/ebook etc, but it’s another thing when a million other people are trying to do it too. Competition is a good thing, because it validates your market, but too much competition is tough and it’s time to move on to something else.

We all know clicking on ads in a free traffic exchange can be very boring, monotonous and can take a lot of time. That’s why you need to make the best of your opportunity or you will just be wasting a lot of your time and effort on something that just isn’t working. If you have your own niche website, then you already differentiated yourself from the pack. If you are an affiliate marketer, then you need to find products/services that everyone else isn’t promoting, especially within that particular traffic exchange.

One way to use free traffic exchanges to your advantage is to join a few at first, and see if your sales pick up. If your sales aren’t doing well, then test out a few more. When you do find a few traffic exchanges that appear to be generating sales for you, then narrow those down until you find the one, or two that are working. Now concentrate your efforts on those because they’re the ones you want. At least for now anyway. Things may change, so keep an eye on your campaigns and if sales seem to be falling off, then it might be time to change your offer or find another traffic exchange that could pick your profits up again.

As I mentioned, your individual promotion is everything. If you’re trying to promote something everyone else is, I don’t care what traffic exchange service you’re using, your sales conversions are going to be very low, or nothing at all. You cannot always blame the exchange. Sometimes you have to look at yourself and think if you’re doing all you can to make sales.

If you’re going to use multiple free traffic exchanges, and I recommend that you do, you should get yourself a multi-tab web browser. Many of these browsers are free and run on PCs and MACs. The tabs feature allows you to have one web browser open with multiple tabs each going to a separate website. You could easily put 5 or 6 of your free exchange sites in these tabs, and earn credits for all of them at the same time. So instead of surfing for 1/2 an hour or an hour earning 200 hits for one exchange, you could earn 200 hits for 5 exchanges in the same amount of time. This is a huge time saver and multiplies your earned hits by 5X or 6X.

Getting free traffic to your website is a lot of work. If you don’t have the money to spend on full blown PPC (pay-per-click) campaigns like Google AdWords, free traffic exchanges are a great way to get the traffic you need at a very good price. Free!

Categories: Websites

So You Have A Website Now What ?

June 9 1 comment

You start with a great idea or product that you want to market. You have done the research and built the website but how do you drive people to your site? The internet can be a field of dreams; however, due to its sheer size even if you build it, they may not come.

If you have unlimited funds, you can definitely pay to get your website submitted to multiple search engines quickly. If you want to submit your website to search engines for free, it can take anywhere from 6 to 12 weeks for the search engine to finally add you to their results. But you want traffic now.There are a lot of submission programs being advertised on the internet. Some are legitimate programs and some will take your money and not deliver. It is hard to know who to trust.

Here are some ideas to help assist you on the  road to success:

1. Promote your website yourself.

This sounds like a very broad statement and just where do you start? Get creative. There are many avenues that you can take to advertise your product and/or website.

  • Add your website information to your signature line in your email account. Every time you send an email, you are also  advertising your website.
  •  Print up flyers about your product / website and post them around your community.
  • Take out classified ads in your local papers. Many of these you can do online and can do so rather cheaply.
  • There are multiple free classified sites that you can submit to. You may not get a large number of clicks through free classifieds but the goal is to get your information circulating.
  • our website without having to pay out large advertising dollars is by using Instant Buzz. Instant Buzz is the easiest way to drive targeted traffic to your website just by doing what you do anyway; surfing the web. You can install Instant Buzz in seconds, never do anything different ever again, and you’ll still earn traffic every time you surf. It is free to use so you don’t really have anything to lose and everything to gain. For more information you can visit InstantBuzz

2. Pay-Per-Click

This form of advertising can get pricey pretty quickly but by using Google Adwords and Yahoo, you can set your own daily spending limit to ensure you don’t go over budget. Both sites have keyword help to assist you in creating the keywords for your ads. A small word of advice, start small when using Pay-Per-Click. Allow yourself the opportunity to get the hang of it. If you choose keywords with low click price, you can receive more clicks before you reach your limit. There are a lot of great resources out there to learn about using Pay-Per-Clicks.

Categories: Websites
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